We've been working our socks off (sorry - we had to!) to create a collection that empowers our consumers while prioritizing two core values fundamental to our brand: support local, and shop responsibly.
Supporting local businesses - If this year has taught us anything, it's to support our small businesses. If that forces our hand to get curbside take-out every night then so be it. We didn't make the rules.
Shopping responsibly - We want to educate our consumers in knowing that supporting local businesses is just a small part of the supply chain. This collection is sustainably-sourced and the people behind it are treated fairly.
Did you know that as Americans, only 3% of the fun (apparel) stuff we buy is domestically-sourced? We don't need to know exactly how much $$$ that 97% is, but we know it's probably more than than any of us care to admit. Math lesson over, but now we have a moral dilemma if we want to bump that 3% up...
You're supporting local - ✔️
You're shopping responsibly - ✔️
Your socks cost half your paycheck - BIG ✖️
We've made three categories of this collection: wool, cotton and our blend - the "Cabin Sock".
Unless you're in the apparel biz, it's not exactly obvious what the minutia means, so we're going to break it down for you.
Recycled: each pair of socks is sourced from recycled materials.
Cushioned footbed: additional padding and comfort in the heel, arch and toe.
Arch support: dynamic support with light compression, to help support your feet and lessen fatigue.
Roll top: less pinching, constriction, and indentation.
Comfort ribbing: a tight knit with a secure, snug fit that limits slipping.
Needle construction: needle quantities inside the hosiery machine, 144 or 84 needles per loop. The greater the number of needles, the denser the weaving of the sock (makes for a tighter, finer sock).
Where are the socks made?
Hickory, North Carolina.
For more information, please email us: firstname.lastname@example.org
Have you hugged your recycle bin today?