We've been working our socks off (sorry–we had to!) to create a collection that empowers our consumers while prioritizing two core values fundamental to our brand: support local, and shop responsibly.
Supporting local businesses: If this year has taught us anything, it's to support our small businesses. If that forces our hand to get curbside take-out every night then so be it. We didn't make the rules.
Shopping responsibly: We want to educate our consumers in knowing that supporting local businesses is just a small part of the supply chain. This collection is sustainably-sourced and the people behind it are treated fairly.
Did you know that as Americans, only 3% of the fun (apparel) stuff we buy is domestically-sourced? We don't need to know exactly how much $$$ that 97% is, but we know it's probably more than than any of us care to admit. Math lesson over, but now we have a moral dilemma if we want to bump that 3% up...
You're supporting local: ✔️
You're shopping responsibly: ✔️
Your socks cost half your paycheck: BIG✖️
And if your socks don't quite live up to our claims, then we'll give you your money back.
We've made three categories of this collection: wool, cotton and our blend (the "Cabin Sock".)
Unless you're in the apparel biz, it's not exactly obvious what the minutia means, so we're going to break it down for you.
Recycled: each pair of socks is sourced from recycled materials.
Cushioned footbed: additional padding and comfort in the heel, arch and toe.
Arch support: dynamic support with light compression, to help support your feet and lessen fatigue.
Roll top: less pinching, constriction, and indentation.
Comfort ribbing: a tight knit with a secure, snug fit that limits slipping.
Needle construction: needle quantities inside the hosiery machine, 144 or 84 needles per loop. The greater the number of needles, the denser the weaving of the sock (makes for a tighter, finer sock).
Where are the socks made?
Hickory, North Carolina.
For more information, please email us: firstname.lastname@example.org
Have you hugged your recycle bin today?