In 1988, Eric and Ellen Gil opened the doors to their very first store. It all started with their modest 450 sq. ft. Sockshop & Shoe Co., which has since become an icon of our beloved downtown Santa Cruz. In 2007, along with Cassandra Aaron, they founded Socksmith Design. Over the years, from these small seeds, they have filled our hearts with so much more than just socks. Their partnership has survived more than most: store openings and closures, an earthquake, a recession, and most recently, a global pandemic.
But the thing we're all so eager to learn: how do you survive such a whirlwind and still come out so successful?
This is the story of the evolution of Socksmith Design.