Privacy Policy

Effective Date: December 5, 2022

View SMS and Email Consent Policy here



For those who thoroughly enjoy reading the fine print (we all know someone who does), this is for you…enjoy!

We love socks, like LOVE them, but we also love encouraging our fans, friends, families, and followers to express themselves through our fun socks. To allow you to do that, we have to be honest about how we collect, store and use your personal information. We’re talking full transparency here–juicy secrets and all. 

If you have any questions, concerns, or general comments, please contact us at: We’re saying our ears are always open; without you, we are nothing, so give it to us!

Grab a drink, or a snack, put on your favorite socks, and enjoy our best-written work to date…



Socksmith Design, Inc. (“Socksmith”, we”, “our”, or “us”) respects your privacy and are committed to protecting it through our compliance with this Privacy Policy (“Privacy Policy”). 

This Privacy Policy describes our practices for collecting, using, maintaining, protecting, and disclosing your personal information through our websites:,, including, without limitation, both mobile and online versions of our websites (the “Site(s)”). This Privacy Policy applies to personal information collected on or through the Sites, any related software and applications, and through any offline interactions (collectively, the “Service(s)”).

Please read this Policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our terms, your choice is not to use our Services. By accessing or using the Services, you agree to this Privacy Policy. This Policy may change from time to time (see Changes to Our Privacy Policy). Your continued access of our Services after we make changes is deemed to be acceptance of those changes, so please check the Last Modified Date at the top of this Policy, to ensure that you are viewing the most current version of this Policy. 

Collecting, Using, and Disclosing Personal Information

We collect several types of information from you and about users of our Services, such as personal information when you sign up for or order our Services. Personal information means information that identifies (whether directly or indirectly) a particular individual, such as the individual’s name, postal address, email address, and telephone number. When anonymous information is directly or indirectly associated with personal information, the resulting information also is treated as personal information (“Personal Information”). This Section outlines how we collect, use, and disclose the information that we collect about you or that you provide to us, including any Personal Information.

Rewards / Account Registration

  • Examples of Personal Information Collected: First and last name, company name, your title, physical company address, email address, phone number, password, and how you heard about us.
  • Purpose for Collection: To provide you with and/or identify your account on the Site. 
  • Source of Collection: You provide this information while creating an account.
  • Disclosure to Third Parties: Marketing and e-commerce service providers.

Device Information

  • Examples of Personal Information Collected: Version of web browser, IP address, time zone, cookie information, what sites or products you view, search terms, and how you interact with the Site. For more information, see the Cookies section below.
  • Purpose of Collection: To load the Site accurately for you, and to perform analytics on Site usage to optimize our Site.
  • Source of Collection: Collected automatically when you access our Site using cookies, log files, web beacons, tags, or pixels.
  • Disclosure to Third Parties: E-commerce service providers.

Order Information

  • Examples of Personal Information Collected: Name, billing address, shipping address, payment information (including credit card numbers, email address, and phone number).
  • Purpose of Collection: To provide products or Services to you to fulfill our contract, to process your payment information, arrange for shipping, and provide you with invoices and/or order confirmations, communicate with you, screen our orders for potential risk or fraud, and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or Services.
  • Source of Collection: You provide this information when completing a transaction.
  • Disclosure to Third Parties: Payment processor, email service provider, e-commerce provider, and shipping provider. Additionally, Personal Information may be shared with our marketing Service providers if you consent to receive marketing communications from us.

Contact Us / Customer Support Information

  • Examples of Personal Information Collected: Name, billing address, shipping address, payment information.
  • Purpose of Collection: To provide customer support.
  • Source of Collection: You provide this information when interacting with customer support.
  • Disclosure to Third Parties: E-commerce provider

Refer a Friend Program

  • Examples of Personal Information Collected: Friend’s email address.
  • Purpose of Collection: To send promotional messages to your friend.
  • Source of Collection: You provide this information by filling out a form.
  • Disclosure to Third Parties:  our email service provider.

 User Contributions

  • Examples of Personal Information Collected: Name, shoe/size information, and social media information, personal images, and any other personal information you provide.
  • Purpose of Collection: To improve user experience and share product information/awareness.
  • Source of Collection: You provide this information when leaving a review.
  • How Information is Disclosed: This information is publicly viewable.

When you provide us with information in connection with a particular activity or otherwise sign up for or order our products and Services or provide your contact information to us, including your email address or telephone number in connection with that activity, product or Service, you agree that such action constitutes a purchase or inquiry establishing a business relationship with us. You expressly consent to receiving communications from SockSmith through the information you provided to us. For more information on how to access and control your communication preferences, please see Your Rights and Choices Regarding Your Personal Information, below.


Sharing Personal Information

We share your Personal Information with service providers to help us provide our Services and fulfill our contracts with you, as described above. For example:

  • We use Shopify to power our online store. You can read more about how Shopify uses your Personal Information here.
  • We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
  • For Corporate Transactions: Socksmith may share information, including Personal Information, with any current or future subsidiaries or affiliates, primarily for business and operational purposes. We may sell, transfer, or otherwise share some or all of our assets, including your Personal Information, in connection with a merger, acquisition, reorganization or sale of assets (including, in each case, as part of the due-diligence process with any potential acquiring entity) or in the event of bankruptcy.


Information Collected Automatically

As you navigate through and interact with our Site, We and our third-party service providers, including analytics and third-party content providers, may automatically collect certain information from you whenever you access or interact with the Site.

  • Usage Information. Details of your visits to our Site, including which links you clicked on, content response times, location data, logs, and other similar communication data and statistics about your interactions. 
  • Device Information. Information about your computer and internet connection, including your Internet Protocol address, operating system, and browser type.

We may combine this automatically collected log information with other information we collect about you. We do this to improve Services we offer you, analytics, and site functionality.


Cookies and Other Automatically Collected Personal Information


A cookie is a small amount of information that’s downloaded to your computer or device when you visit our Site. We use several different cookies, including functional, performance, advertising, and social media or content cookies. Cookies make your browsing experience better by allowing the website to remember your actions and preferences (such as login and region selection). This means you don’t have to re-enter this information each time you return to the site or browse from one page to another. Cookies also provide information on how people use the website, for instance whether it’s their first time visiting or if they are a frequent visitor.

We use the following cookies to optimize your experience on our Site and to provide our Services.

Cookies Necessary for the Functioning of the Store




Used in connection with access to admin.


Used in connection with navigation through a storefront.


Used in connection with shopping cart.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with checkout.


Used in connection with customer login.


Used in connection with customer login.


Used to facilitate updating customer account information.

Reporting and Analytics 




Tracking preferences.


Track landing pages


Track landing pages


Shopify analytics.


Shopify analytics.


Shopify analytics.


Shopify analytics relating to marketing & referrals.


Shopify analytics relating to marketing & referrals.


Shopify analytics.


Shopify analytics.


The length of time that a cookie remains on your computer or mobile device depends on whether it is a “persistent” or “session” cookie. Session cookies last until you stop browsing and persistent cookies last until they expire or are deleted. Most of the cookies we use are persistent and will expire between 30 minutes and two years from the date they are downloaded to your device.

You can control and manage cookies in various ways. Please keep in mind that removing or blocking cookies can negatively impact your user experience and parts of our website may no longer be fully accessible.

Most browsers automatically accept cookies, but you can choose whether or not to accept cookies through your browser controls, often found in your browser’s “Tools” or “Preferences” menu. For more information on how to modify your browser settings or how to block, manage or filter cookies can be found in your browser’s help file or through such sites as All About Cookies.

Additionally, please note that blocking cookies may not completely prevent how we share information with third parties such as our advertising partners. To exercise your rights or opt-out of certain uses of your information by these parties, please follow the instructions in the “Behavioral Advertising” section above.


Behavioral Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For example:

  • We use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here.
  • You can also opt-out of Google Analytics here.
  • We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).


For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.

You can opt out of targeted advertising by contacting us at

Additionally, you can opt out of some of these Services by visiting the Digital Advertising Alliance’s opt-out portal.


Do Not Track Signal

Do Not Track (DNT) is a privacy preference that users can set in some web browsers, allowing users to opt out of tracking by Sites and online services. We do not honor browser requests not to be tracked online (known as “Do Not Track”), but our Cookie section above describes how you can opt out of receiving cookies.


Using Personal Information

We use your personal Information to provide our Services to you in the manners described above, which includes: offering products for sale, processing payments, shipping and fulfillment of your order, informing you about news and updates.

Lawful basis

Pursuant to the General Data Protection Regulation (“GDPR”), if you are a resident of the European Economic Area (“EEA”), we process your personal information under the following lawful bases:

  • Your consent;
  • The performance of the contract between you and Socksmith;
  • Compliance with our legal obligations;
  • To protect your vital interests;
  • To perform a task carried out in the public interest;
  • For our legitimate interests, which do not override your fundamental rights and freedoms.

Your Rights and Choices Regarding Your Information

Depending on where you are located, you may have certain rights with regard to your Personal Information. Residents of certain jurisdictions may access, correct, update or delete your personal information; object to our processing of this information, ask us to restrict our processing of your personal information, or request portability of your personal information. You have several ways to exercise control over your information:

  • Account Settings: Registered Socksmith users may correct, update, delete Personal Information as well as update their choices regarding the types of communications received from us through your online Account settings.
  • E-Mail: You also may opt-out of receiving marketing emails from us by following the opt-out instructions provided in those emails. Please note that we reserve the right to send you certain communications relating to your account or use of the Service (for example, administrative and Service announcements) via email and other means and these transactional account messages may be unaffected if you opt-out from receiving marketing communications. 
  • SMS: If you consent to receiving automated marketing communications by SMS/text messages, we will send such communications to the number you have provided. By providing a phone number, you acknowledge and agree that you are authorized to provide and receive communications from us. You can opt-out from such marketing communications by replying STOP to cancel. Consent is not a condition of purchase.
  • Providing Consent: You may choose whether to receive from us offers and promotions for: our products and Services, the products or services of third parties, or products and services that we think may be of interest to you, by providing your consent (for example, by entering your email address).
  • Contact Us: You may contact us at to learn more about your rights and choices regarding your Personal Information.

Please be aware that if you do not allow us to collect Personal Information from you, we may not be able to deliver certain experiences, products, and Services to you, and some of our Services may not be able to take account of your interests and preferences. 


If you are a resident of the EEA, you have certain rights over your personal information as described above. If you would like to exercise these rights, please contact us through the contact information below.


If you are a resident of California, you have added rights. The following are YOUR RIGHTS under CCPA: 

  • The Right To Access (AKA the right to know what Personal information we have collected and how we have used and disclosed that Personal Information) in the 12-month period preceding your request.
    • Including what categories of personal information were collected; contact information, demographic information (such as age), payment information associated with you, Internet or other electronic network activity information, geolocation data, electronic, visual or similar information, and inferences drawn from the above.
    • The sources of personal information from whom we collected are directly from Socksmith users third-party sites or platforms that you link with your registration account, analytics tools, social networks, advertising networks, and third-party Services that update or supplement information we hold about you.
    • Please see the above section within this Notice titled Collecting, Using and Disclosing Personal Information, to see the full list of categories of Personal Information we have collected about you.
    • Please see the above sections within this Notice titled Collecting, Using and Disclosing Personal Information, to see applicable business or commercial uses and disclosures of your Personal Information.
  • The right to request deletion of your Personal Information
    • We will delete your Personal Information and direct any Services providers to delete your Personal Information from their records.
  • The right to be free from discrimination related to the exercise of any of your privacy rights. 
  • The right to opt out of the sale of your personal information, and to request information about whether we have sold your personal information in the past 12 months. 
    • We do not sell personal information and have not sold personal information in the past 12 months, therefore we do not offer an opt-out mechanism.

For more information on how to exercise your rights, or if you would like to designate an authorized agent to submit these requests on your behalf, please contact us at:


International Jurisdictions

Our Services are hosted and offered in the United States of America (US), and are subject to US federal, state, and local law. If you are accessing the Services from another country, please be advised that you may be transferring your personal information to us in the US, and you consent to that transfer, processing and storage of your personal information in accordance with this Privacy Policy. You also agree to abide by the applicable laws of applicable US federal, state, and local laws concerning your use of the Services and your agreements with us. Any person accessing our Services from any jurisdiction with laws or regulations governing the use of the Internet, including the collection, use, or disclosure of personal information, different from those of the jurisdictions mentioned above may only use the Services in a manner lawful in their jurisdiction. If your use of the Services would be unlawful in your jurisdiction, you may not use our Services.


We use physical, technical and organizational measures designed to protect your information against unauthorized access, theft and loss. When Personal Information (such as a credit card number) is transmitted to other Sites, it is protected through the use of encryption, such as the SSL protocol. We also restrict access to your personal information to those employees who need to know that information to Service your account or perform their job functions.

Although we take precautions intended to help protect information that we process, no system or electronic data transmission is completely secure. Any transmission of your Personal Information is at your own risk and we expect that you will use appropriate security measures to protect your personal information.

You are responsible for maintaining the security of your account and the information in your account. We may suspend your use of all or part of the Services without Policy if we suspect or detect any breach of security. You understand and agree that we may deliver electronic notifications about breaches of security to the email address on record on your account.

Data Retention

Unless you request that we delete certain information (see Your Rights and Choices Regarding Your Information), We will retain your personal information for the period necessary to fulfill the purposes outlined in this Privacy Policy unless a longer retention period is required or permitted by law.

The criteria used to determine our retention periods include:

  • The length of time we have an ongoing relationship with you and provide Services to you (for example, for as long as you have an account with us or keep using the Site);
  • Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records of your transactions for a certain period before we can delete them)
  • Whether retention is advisable; and considering our legal position (such as, for statutes of limitations, litigation or regulatory investigations).

Links To Other Sites

Our Services may include links to third-party websites and services that are not operated by us. When you click these links, you will be directed away from our Services. A link to a third-party website or dervice does not mean that we endorse it or the quality or accuracy of information presented on it. If you decide to visit a third-party website or service, you are subject to its privacy practices and policies, not ours. This Privacy Policy does not apply to any personal information that you provide to these other websites or services.

Changes to Our Privacy Policy

Socksmith may update this Privacy Policy at any time and any changes will be effective upon posting, and where required by applicable law, we will obtain your consent. If there are material changes to the way we treat your Personal Information, we will update the Effective Date at the top of this Policy upon becoming effective and email registered Socksmith users at the email address provided in users’ accounts.

How to Contact Socksmith 

Socksmith welcomes your questions or comments regarding this Privacy Policy. Please contact Socksmith at:

Socksmith Design, Inc.

1515 Pacific Ave., Santa Cruz CA 96060, United States

Email Address: