About Socksmith Wholesale

Socksmith's Founders: Eric Gil, Cassandra Aaron, and Ellen Gil

The Socksmith Story

Ellen + Eric Gil started it all in 1988.
Picture a humble, 450-square-foot boutique that they’ve grown to now serve as an iconic cornerstone of downtown Santa Cruz, California: Sockshop and Shoe Company.

Many awesome socks later and fast forward to 2007.

Out of a love for individuality and self-expression, Socksmith was born.
This time, Eric and Ellen were joined by long-time friend and industry expert, Cassandra Aaron. She served as their missing link on the team, and the rest is history.

Over a decade later, this dynamic trio continues to lead Socksmith to new heights.

Our socks are designed with love by our talented, in-house artists. They are knit with care using top-quality materials and they are uniquely tailored for those who agree with our mantra of #NoBoringSocks.

That's the Socksmith Story.


Our Promise to You

As a Socksmith retailer, you will get unique access to over 2,000 SKUs, with new designs twice per year. Our best-selling collections include: Novelty Cotton, super-soft Bamboo, US-made recycled, Athletic, Knee-high, and Kids.

Our warehouse is based in California, and we aim to ship all orders out within 24 hours (excluding weekends and holidays). Our awesome customer service team is available to chat all week by phone or email.

We can’t wait to welcome you to the Socksmith family!