About Socksmith Wholesale

Socksmith's Founders: Eric Gil, Cassandra Aaron, and Ellen Gil

The Socksmith Story

Ellen + Eric Gil started it all in 1988.
Picture a humble, 450-square-foot boutique that they’ve grown to now serve as an iconic cornerstone of downtown Santa Cruz, California: Sockshop and Shoe Company.

Many awesome socks later and fast forward to 2007.

Out of a love for individuality and self-expression, Socksmith was born.
This time, Eric and Ellen were joined by long-time friend and industry expert, Cassandra Aaron. She served as their missing link on the team, and the rest is history.

Over a decade later, this dynamic trio continues to lead Socksmith to new heights.

Our socks are designed with love by our talented, in-house artists. They are knit with care using top-quality materials and they are uniquely tailored for those who agree with our mantra of #NoBoringSocks.

That's the Socksmith Story.